Conceptualizing Generalizability: New Contributions and a Reply

This appendix provides additional details of the illustration that the essay has already provided, in part, for how to generalize a theory to a new setting. The theory is one originally developed and empirically tested by Markus (1983). The illustration involves the generalizing of Markus’ theory from the organization Markus called GTC to a new organization that we call QED. The additional details build on Tables 1, 2, and 3, which identified the six variables and eight statements making up Markus’ theory. Table 3 provided the details of generalizing Markus’ theory for just two of the six variables and one of the eight propositions. In the additional Tables A1 and A2, we now present the details for generalizing which involves all six variables.